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IIAR> Monthly Meet-up July 21
Changes in the analyst firm landscape In this month IIAR> monthly meet-up we will recap on the latest changes in the analyst firm landscape and focus our discussion on IDC acquiring Metri,...
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IIAR> Monthly Meet-up August 2021
AR best practices In this month IIAR> monthly meet-up we will go back to the grass roots of analysts relations and use the call as an open floor discussion on AR best practices around Moving the...
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IIAR> Webinar: What is Analyst Relations (AR) and how is it evolving?
The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a...
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IIAR> London Monthly Meet-up October ’21
IIAR> London Monthly Meet-up October ’21 As we are able to meet in person again, we are holding our next monthly get-together for IIAR> members face-2-face in London. Join us on Thursday 07th...
View ArticleIIAR> Webinar recap: What is analyst & influencer relations (AR)?
Analyst & B2B influencer relations (AR) is a unique field, in that it’s mutually beneficial to both industry analysts and vendors as well as buyers. Analysts depend on vendors for product and...
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IIAR> Best Practices Paper: Running an industry analyst briefing
Briefings are the lynchpin of an analyst relations (AR) program as the main formal way of interacting with industry analysts, to educate, inform and influence. Feedback from analysts, analyst &...
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The IIAR> AR Professionals & AR Agency of the Year 2021
The IIAR> is committed to recognizing the achievements of Analyst Relations professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst...
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IIAR> Discussion Group: managing inquiries
Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory...
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IIAR> New Members Meet-up November ’21
IIAR> Members Virtual Meet-up November ’21 (Global) Join us on Wednesday 17th November 2021 for the first of (hopefully) many in IIAR> member meet-ups organised by the IIAR> Operations team,...
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IIAR> Primer: Why should startups and scale-ups have an analyst relations...
Introduction AR can provide startups and scale ups an unfair advantage. It can play a key role in building investor confidence and increasing early signups. It can do this by developing long-term...
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IIAR> Best Practices Webinar: Delivering AR Programmatically with Campaigns
This new IIAR> Best Practices Paper will be presented in a discussion co-hosted by Sarita Kincaid (LinkedIn, @saritakAR) / Senior Director Analyst Relations, SugarCRM, Robin Schaffer (LinkedIn,...
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IIAR> New Members Meet-up February 2022 (Global)
New members and existing members are welcome to join the conversation on Wednesday 23rd February 2022 for the second of many IIAR> member meet-ups organised by the IIAR> Operations team....
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IIAR> London F2F Meet-up March 2022
IIAR> members – if you fancy a drink and in-person conversations around AR related hot topics and best practices, join us next week on Thursday, 24 March 2022 for a f2f IIAR> meet-up organised...
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IIAR> Webinar: Building a Skilled AR Team during the Great Opportunity
As a follow up to the IIAR> Awards 2021, join us for an engaging and informative “ deep dive” session with some of the leading AR Pros in the industry to understand the most important qualities,...
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IIAR> Best Practices Paper: running and leveraging analyst inquiries
IIAR> Best Practices Webinar: Running Inquiries Inquiries are a highly valuable opportunity for technology and services vendors to gain actionable insights from industry analysts and are a key...
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IIAR> welcomes back UK Chapter Co-Lead
I am happy to announce that Julia Popa-Boulton (@juliap_boulton; LinkedIn) will be re-joining me as the IIAR> UK Chapter Co-Lead. Julia is currently the AR Manager at Spryker and brings along a...
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IIAR> London F2F Meet-up May 2022
IIAR> members – join us on Thursday, 26 May 2022 for our next f2f IIAR> meet-up in London. Enjoy a drink or two and in-person conversations with your AR peers around AR related hot topics and...
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Welcoming Avinash Murthy to The IIAR> UK Chapter
I am very delighted to announce Avinash Murthy (LinkedIn, @aviredevil) as a new IIAR> UK Chapter Co-lead. Avinash is a IIAR> certified Analyst Relations and Growth Marketing professional with...
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IIAR> Discussion Group: managing Analyst-Advisory Day
Our next IIAR> Best Practice Paper will be on managing Analyst -advisory days. Join the IIAR> Editorial Committee on the 2nd of August 2022 for a discussion on how to best leverage those crucial...
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[GUEST POST] Category Creation AR: A New Frontier?
My recent eight months at Clari were short yet rich in experience and learnings. Short because, along with many of my very talented co-workers, my tenure there was interrupted by a recent...
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